About

Today Chocolate Skateboards is considered one of the most influential brands and the skateboarding world wouldn't be the same without it. In the 90's, their skate team made a significant impact on how street skating would continue to develop. Since then, the brand has managed to clearly distinguish itself from the rest with catchy board graphics and numerous video classics. In the skatedeluxe skate shop you'll find a wide range of Chocolate Skateboards decks and streetwear with the famous "Chunk" lettering.

THE BEGINNINGS: FROM SISTER TO CHOCOLATE SKATEBOARDS

Chocolate began in 1994 as a sister company to Girl Skateboards and grew into a permanent fixture under the patronage of Crailtap. While established pros were under contract with Girl, a team of promising talents gathered around Chico Brenes. The company almost started under the name Sister.

However, their rival and then-owner of World Industries prematurely secured the rights to the name in an attempt to wipe out the competition posed by the Girl crew around Rick Howard and Mike Carroll. Sister turned into Chocolate Skateboards and over the years famous names like Gino Ianucci, Stevie Williams, Marc Johnson, Paulo Diaz or Keenan Milton have been on Chocolate Decks.

FRESH WIND IN THE CHOCOLATE SKATE TEAM

Shortly before the 20th anniversary in 2014, the Chocolate Skate Team around Kenny Anderson, Chico Brenes, Justin Eldridge, Jesus Fernandez, Chris Roberts and Raven Tershy was strengthened once again.

With the signing of Vincent Alvarez, they gained a rider who embodied the rough, but also playful and familiar LA street style of Chocolate Skateboards like no other. Meanwhile Yonnie Cruz and the promising AM's Hakeem Ducksworth, James Capps and Carl Aikens have joined the Chocolate Team and more than live up to the high standards of Chocolate Skateboards.

Videos like "Hot Chocolate" (2004) and "Pretty Sweet" (2012), which was created together with Girl Skateboards, are entertaining classics with skateboarding at the highest level. Both videos were filmed by the masterminds Spike Jonze and Ty Evans, who have been producing skatevideos for the Girl/Chocolate/Lakai family for years.