[品牌介紹]

Volcom來自美國加州，創立於1991年，集滑板、滑雪、衝浪、音樂、藝術於一身的極限運動品牌，打造出舒適又具潮流感的服飾及配件。利用音樂、藝術傳達叛逆、創新、不羈的生活態度，挑戰別人眼中的不可能。 隨處可見的鑽石Logo，體現了年輕人跳脫傳統，展現自由、創新、實驗的精神， 一種帶有創意的勇氣去挑戰旁人眼中的不可能，並擁抱新鮮事物，永遠追求那欣喜若狂的快感。

30 YEARS AGO DURING THE MARCH DUMPS OF '91 ...

Richard Woolcott and Tucker Hall, set off on a snowboard trip that would forever change their lives. Tucker had just been laid off from work but that wouldn’t stop him from attending his routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder, Richard called work with the excuse that they were snowed in and extended his stay. For more than a week, they awoke every morning with two new feet of snow. It was their first real experience riding powder and the new obsession wouldn't stop there.

Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really finalized. Later that spring, the two came up with the idea of starting a riding company based around the three sports they enjoyed (snowboarding, skateboarding and surfing). With an initial $5,000 from Richard's dad, they started the process. First came the name, then came the stone and Volcom was born.

Volcom was a family of people not willing to accept the establishment suppressing their passion for boardsports. This was a time when snowboarding and skateboarding was looked down upon and the U.S. was in a recession with riots in Los Angeles and the Gulf War breaking out. Much like today, change was in the air.

Richard and Tucker traveled around the world on wild journeys with friends riding whatever they could. The business side of things was minimal. The headquarters were set up in Newport Beach in Richard's bedroom and all sales were run out of Tucker's bedroom in Huntington Beach. The two knew nothing about how to make clothes, but that didn't matter, it was all about spirit and creativity. Clothing sales for the first year were $2,600.

Since those wild beginnings, the Volcom Stone has spread slowly across the world. The company has matured internally, but the same philosophy and ethos that spawned the brand continues to fuel the Volcom thinking that flows through its art, music, films, athletes and clothing today.