Phenix is a well and long established brand from Japan, introducing top class products,
entrusted and beloved by top class athletes and general users around the world.
Phenix's founder, Kazuo Tajima, has unparalleled knowledge and experience of the world ski-market, reaching from the slopes of Japan to the pistes of Europe and the United States. He was dedicated to creating top-notch skiwear for enthusiasts and professionals alike.Constantly redefining the boundaries, Phenix has always been a leading innovator, unafraid of embracing the latest materials, technologies and fashion.
Phenix originated from Japan, has now grown into a successful and prestigious sportswear brand believing there's no boundaries of our potential when we set free our minds and souls.